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Perhaps BRAND fame is something that you have always dreamed of, but like many, that elusive dream has remained just out of reach.Did it ever occur to you, when you began building your brand, that it could one day become famous?Even mature brands that have hit a brick wall can once again achieve the goal of brand fame with a little renovation to take it into a new growth cycle and restore the brand back to exceed its former glory.Perhaps your brand has a strong position in th

It’s interesting how the world has shifted. Is it plausible that mums of today are the first generation of women who are, in more ways than one, running the household?  The old-fashioned phrase “a woman’s place is in the home” seems to have taken on a new meaning with the rise of the ‘kitchen company’ phenomenon. The kitchen has transformed into a new workspace, and the husband has become the new partner.  The ‘business of family’ has never been more apparent as the first gen

Linzi was asked by TALiNT to host a Purpose and Brand session for a select group of Founders and CEO’s of leading HR Tech businesses.  Below is a piece of editorial that appeared in the TALiNT Journal: read https:// www.brazosfoodbank.org/eventsjtime replica watches Employer brand has come into sharp focus for everyone in the recruitment and talent acquisition industry; but how can you harness personal brand to make it more authentic? On 30th January, TALiNT gathered a selec

How to build your business around brand and the different types of people developing brands today. Most CEOs and management teams build their business around product. Market leaders know they must build their business around brand.    This defines your brand DNA, which helps everyone focus on what’s important for the business to grow. Without everyone truly understanding your brand DNA, people inside and outside the business will struggle to engage and deliver the brand’s tru

How do you supercharge your marketing initiative to boost the awareness of an early stage business and grow it’s position as a recognised industry leader, take an old school brand to new school status or drive a mature brand to become current in the minds of the up and coming influencer set?We live in a world where to become noticed can be as achievable as changing a light bulb. With access to digital, social, interactive and creative media, a glimpse of life in the public ey

When you began working with your brand, did it ever occur to you that your brand could one day become famous?Perhaps BRAND fame is something that you have always dreamed of, but like many, you don’t have the first clue how to achieve it.Your brand recognition could be just round the corner, you can sense it, smell it, sometimes almost touch it, and yet you always find yourself a few steps removed from it being in your grasp. You fall too many times at the first, second, third

I stood in the kitchen with a screaming baby and wondered for the hundredth time where the handbook was to help me be as successful at being a mother as I was at running a business. The recurring thought of ‘How could I run three successful businesses and not manage to be able to run my household?’ pained me every day. I can build famous brands and yet I felt was going to fail at the single most important brand of all… Family!I remember being in the depths of despair and maki

I started out in retail and owned my first store at the age of 18, before selling it at the age of 20. I transferred all the knowledge I gained from my first business to my second one, co-owning footwear brand Stride, and proceeded to learn on the job about the world of product, manufacturing and distribution. We grew seven global distribution channels in three years and I sold the business on to Caterpillar, age 24. With no formal training in branding, marketing or PR I then

The world we are living in today is strongly being strongly positioned as a b2b and b2c specified space, It is my belief that if you fast forward ten years you will find many more businesses have shifted in to a ‘Brand Famous mindset’ of a B2P (Business to People) mentality. Businesses such as Airbnb, Easyjet, Amazon, Netflix and Tripadvisor are working in this model already and dealing in what has become a new savvy PEOPLE POWERED marketplace – they are engaging in and creat