http://www.marieclaire.co.uk/life/work/create-your-personal-brand-in-business-429960
http://www.flyingsolo.com.au/marketing/is-this-your-path-to-fame
http://www.workspace.co.uk/community/homework/marketing/the-five-steps-to-stand-out-brand-success
https://smebusinessacademy.com/how-to-define-your-brand-dna/
https://www.acumenbusinesslaw.co.uk/conventions/previous-years/acumen-business-convention-2016
https://theleadershipnetwork.com/article/creative-leadership/brand-dna
http://business-reporter.co.uk/2015/11/16/linzi-boyd-born-to-run-a-business/
http://www.selfishmother.com/ruling-the-world-from-the-kitchen-table/
http://diymarketers.com/best-branding-books-in-2015-for-small-business-owners/
http://www.smeinsider.com/2015/03/10/5-ways-to-build-your-personal-brand/
http://www.marketingmagazine.co.uk/article/1325006/marketing-fits-bigger-picture-brand-fame
http://blog.hubspot.com/agency/why-your-brand-isnt-famous-6-things-holding-you-back
http://www.examiner.com/article/brand-famous-book-review-by-gloria-buono-daly
http://www.biz-works.net/index.php5?SID&fl=y&pgid=bp&art=794&st=play-to-win-building-a-famous-brand