The School was set up to inspire and educate a new generation of business leaders to create a famous brand. Twenty years in industry has provided Linzi with the knowledge to be able to take a business leader from idea to execution. The problem that we are trying to solve is that there are so many brands in a market place today; How does your brand stand out in a crowded space?
Our 6 day programme covers all of the 5 steps in Linzi's book; Discover, Create, Connect, Communicate and Evaluate and we carefully pick a selection of businesses, of which we would like you to be a part of on this journey with us.
The Discover stage allows you to identify and refine your Brand DNA by getting under the passion and purpose of YOUR business, defining your point of difference and identifying your unique selling point. Both are essential steps for forming the blueprint of your brand.
Create your Standard and Bespoke ‘toolkit,’ which is imperative when it comes to you promoting your brand more efficiently and effectively. Once done, this section will then identify the different product categories that are required to build your bespoke vision plan, providing your business with multiple layers of revenue streams.
Connect to your end consumer by providing tips and tricks to test your product and / or service in the market place. Through a series of games learn to share your product vision with your community and distribution channels so that you engage your audience with your brand and allow them to become advocates.
Create a killer campaign and spark conversations. Here you will look at designing your Marcomms story board, which incorporate the 5 key touch points when creating the plan, looking at traditional print, online, experiential events, partnerships, and retail collaborations/ pop ups. This section will drive you towards Brand Fame.
Evaluation is key for any business, here you will learn about how to evaluate each step that you take, audit where you are at, learn how to set a KPI that is achievable and get the return on investment you need to provide growth for each stage of your journey.
“I wasn’t the only brand on the course, but somehow the course was custom tailored to me - and I don’t know how you manage that”
Bryan Oknyanski, Founder of Shoes by Bryan
"Everything you need to know, about starting an organisation to building it up, taking it to the market and beyond - is in the course"
Tessa Guy, Founder of InMind InBody
Lydia Gerratt: ex-Food Buyer, Waitrose
The #DISCOVER stage allows you to identify and refine your Brand DNA by getting under your passion and purpose, defining your point of difference and identifying your unique selling point. Both are essential steps for forming your blueprint. Our two-day workshop takes you through Your Gap, Your Story and Your Big Game.
- Getting underneath your passion
- What you want to be known for
- How you want to leave people feeling
- What you are and what you are not
- How you want to show up
-Tone of voice
- Opportunity landscape - Where to play in the market place
- Positioning and audience
- Delivering on your passion and purpose
- Creating purpose beyond profit
This two day workshop will then lead you into the next 6 days where we will take you through your Personal DNA, Product Architecture, Toolkit, Channel, Campaign and Evaluation.
We carefully pick a selection of businesses, of which we would like you to be a part of on this journey with us.
BRAND DNA - A 2 day programme as highlighted
PERSONAL DNA - What's your GoogleFame? Playing the Fame Game and how to build your personal profile
PRODUCT - Designing your product architecture directly from your brand and personal purpose
CONTENT - Establishing your micro voice - what do you want to talk about, designing your toolkit for content
CHANNEL - Discovering who you are talking to now you know what you are saying, developing your channels
CAMPAIGN - Exploring the campaigns that will drive conversation, traction and sales for your brand
EVALUATION - Setting your KPI's and ROI from your strategy to ensure you reach your goals