The School was set up to inspire and educate a new generation of business leaders to create a famous brand. Twenty years in industry has provided Linzi with the knowledge to be able to take a business leader from idea to execution. The problem that we are trying to solve is that there are so many brands in a market place today; How does your brand stand out in a crowded space?
Our 6 day programme covers all of the 5 steps in Linzi's book; Discover, Create, Connect, Communicate and Evaluate and we carefully pick a selection of businesses, of which we would like you to be a part of on this journey with us.
Welcome to a journey that will educate and inspire you to find your true purpose, discover your hidden asset and take your business to the next level.
The BoB School will help you design your brand-led growth plan to build out the bigger value in your business so you can impact a positive shift in the world. Presented by an expert group of business and brand builders this unique six-day program will help you grow your business, achieve the uplift required, and create a higher valuation to scale your business faster and more efficiently.
The BoB School teaches entrepreneurs how to design, build and activate a business strategy based on the foundation of their core brand assets. This unique process will help you build your business and empower you to impact in your industry and make a positive change in the world. You will leave with a renewed sense of purpose and clarity in where you need to go and a combined understanding of how to build out your revenue system for short and long-term income and equity.
Design the end-to-end of the whole of the revenue system for your brand-led growth plan. Brand-Product-Channel-Sales.
“I wasn’t the only brand on the course, but somehow the course was custom tailored to me - and I don’t know how you manage that”
Bryan Oknyanski, Founder of Shoes by Bryan
"Everything you need to know, about starting an organisation to building it up, taking it to the market and beyond - is in the course"
Tessa Guy, Founder of InMind InBody
Lydia Gerratt: ex-Food Buyer, Waitrose
At the end of the 2 days, you will be able to write out your new brand asset storyboard to move into the four days and build the revenue system that designs out the end-to-end growth system
You will have crafted out our micro voice that integrates with the macro voice of the brand DNA.
At the end of the two days, you will have designed a fully integrated revenue system that links with the asset.
Design your go-to-market channel strategy to create a ‘pull’ in the market.
You will design a fully integrated campaign sales system to spike revenue.