How do you supercharge your marketing initiative to boost the awareness of an early stage business and grow it’s position as a recognised industry leader, take an old school brand to new school status or drive a mature brand to become current in the minds of the up and coming influencer set?READ MORE
When you began working with your brand, did it ever occur to you that your brand could one day become famous?
Perhaps BRAND fame is something that you have always dreamed of, but like many, you don’t have the first clue how to achieve it.READ MORE
When everyone is focused on innovating the next product, few are even consider ‘innovating’ the brains behind the boardroom…
Traditionally, innovation is reserved for advancing design, brand and product and was rarely considered in the realm of developing internal systems within a business or evolving the culture that drives a business forward.READ MORE
The world we are living in today is strongly being strongly positioned as a b2b and b2c specified space, It is my belief that if you fast forward ten years you will find many more businesses have shifted in to a ‘Brand Famous mindset’ of a B2P (Business to People) mentality.READ MORE
I stood in the kitchen with a screaming baby and wondered for the hundredth time where the handbook was to help me be as successful at being a mother as I was at running a business. The recurring thought of ‘How could I run three successful businesses and not manage to be able to run my household?’ pained me every day.READ MORE
I started out in retail and owned my first store at the age of 18, before selling it at the age of 20. I transferred all the knowledge I gained from my first business to my second one, co-owning footwear brand Stride, and proceeded to learn on the job about the world of product, manufacturing and distribution. We grew seven global distribution channels in three years and I sold the business on to Caterpillar, age 24.READ MORE